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OCLC Wise Support EN

Marketing

Marketing and newsletter configurations are defined within the Wise configuration manager at systemWise > Marketing.

For more information regarding using the Marketing workbench and sending newsletters, see Marketing

  • Newsletter configuration
    Learn how to configure newsletter settings in the Wise configuration manager.
  • Customer labels
    Find information about defining customer labels for the marketing workbench in Wise.
  • Target groups
    Find information about creating target groups for marketing purposes in Wise.
  • Set up triggers
    Learn how to set up marketing triggers in the Wise configuration manager.
  • Manage triggers
    Learn about how the Wise system manages marketing triggers.
  • Types of triggers
    Learn about the types of marketing triggers available in Wise.
  • Actions and campaigns
    Learn how to define settings related to marketing actions and campaigns.
  • Salutation and address
    Learn how to define the salutation in Wise marketing messages.
  • OPAC styling
    Theme selector within the OPAC styling section of systemWise allows your library to select the color scheme of the web catalog.
  • Internal marketing system tables
    Find information about marketing codes within the fixed marketing system tables.

 

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