Target groups

​(TABDLG) Target groups

Target groups are used to define specific audiences for marketing purposes. Target groups are defined in the Wise configuration manager at systemWise > Marketing > Target groups > (TABDLG) Target groups. Per each system, 100 target groups can be defined.

To add a target group:

1. Navigate to systemWise > Marketing > Target groups > (TABDLG) Target groups.
2. Click New.
3. Define the following fields: 

   Field	Description
   Type	Automatically defined by the system - DLG.
   Target group code	Enter a 2 character numeric code.
   Description	Description of the target group.
   Subject (web description)	The public description of the target group.

4. Click OK to save.

(TABSDG) Target subgroups

Target subgroups are subsets of customers within a target group. Target subgroups are defined at systemWise > Marketing > Target groups > (TABSDG) Target subgroups. 

To add a target subgroup:

1. Navigate to systemWise > Marketing > Target groups > (TABSDG) Target subgroups.
2. Click New.
3. Define the following fields:

   Field	Description
   Type	Automatically defined by the system - SDG
   Target group code	Select a target group code from the drop-down menu.
   (sub) Target group code	Enter a 2 digit character numeric code.
   Description	Description of the target subgroup.

4. Click OK to save.

(TABINS) Organization types

(TABINS) Organization types is used to determine the target group for organizational accounts.

Target group conversion

Each month, Wise redefines audiences and sub-target groups. This is done automatically while calculating customer labels on the 7th day of the month. The process is performed per institution. 

Target groups are defined for customers based on the Target group conversion table. 

 Note: The Target group conversion table is defined by OCLC. Contact OCLC Support for assistance.

Population per target group

Not for use in US libraries.