Internal marketing system tables
Find information about marketing codes within the fixed marketing system tables.
A number of internal system tables are leveraged in the marketing function. These tables can not be accessed or changed from the Wise configuration manager. These tables are used to show a description of marketing codes and to select these codes in the staff client.
(TABMCS) Marketing campaigns
This table includes marketing campaign types. This is a fixed table that can only be edited by OCLC.
| Code | Description |
|---|---|
| I | Welcome |
| H | Welcome back |
| R | Retention |
| T | To reengage |
| V | Free |
(TABMSA) Marketing action types
| Code | Description |
|---|---|
| M | Marketing action |
| I | Welcome |
| H | Welcome back |
| L | Loyalty |
| R | Retention |
| T | To reengage |
| V | Free |
(TABMCK) Customer status campaign
This table displays the status values for customers in a campaign. This is a fixed table that can only be edited by OCLC.
| Code | Description |
|---|---|
| A | Active |
| N | Subscription ended normally |
| U | Subscription canceled by customer |
| X | Subscription canceled by system |
| Y | Signed out by bounced email |
| Z | Canceled by missing mailing address |
(TABMAK) Marketing action customer status
This table shows the statuses for customers for a marketing action. This is a fixed table that can only be edited by OCLC.
| Code | Description |
|---|---|
| A | Waiting |
| B | Message created |
| X | Turned down |