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OCLC Wise Support EN

Internal marketing system tables

Find information about marketing codes within the fixed marketing system tables.

A number of internal system tables are leveraged in the marketing function. These tables can not be accessed or changed from the Wise configuration manager. These tables are used to show a description of marketing codes and to select these codes in the staff client.

(TABMCS) Marketing campaigns 

This table includes marketing campaign types. This is a fixed table that can only be edited by OCLC.

Code Description
I Welcome
H Welcome back
R Retention
T To reengage
V Free

 

(TABMSA) Marketing action types 

Code Description
M Marketing action
I Welcome
H Welcome back
L Loyalty
R Retention
T To reengage
V Free

(TABMCK) Customer status campaign 

This table displays the status values for customers in a campaign. This is a fixed table that can only be edited by OCLC.

Code Description
A Active
N Subscription ended normally
U Subscription canceled by customer
X Subscription canceled by system
Y Signed out by bounced email
Z Canceled by missing mailing address

(TABMAK) Marketing action customer status 

This table shows the statuses for customers for a marketing action. This is a fixed table that can only be edited by OCLC.

Code Description
A Waiting
B Message created
X Turned down

     

     

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