Manage triggers
Learn about how the Wise system manages marketing triggers.
Each night, the system looks for actions from the day that trigger a marketing action. For each line created by this process, the system determines which actions must be taken. These actions are included in the actor_triggers file.
The following information is included in the action_triggers file:
| Field | Description |
|---|---|
| date_trigger |
Date on which the trigger was processed |
| CA_id | Number of the campaign on which a customer is registered |
| MA_id | Number of the marketing action that is scheduled |
| KL_id | Number of the customer label that has been written |
| Notification | If no line is found in the (MAT) Marketing membership triggers table, the text No MAT line will display in the notification section |
If the action according to the MAT table cannot be executed, the system will provide a brief explanation as to why.
Examples:
- Opt-out block
- Unknown CA_id
- Unknown MA_id
- Unknown KL_id
- No action in MAT table