Workbench
The Marketing Workbench is the web interface used for managing campaigns and marketing emails.
The marketing workbench is a web interface for library marketers. The workbench consists of four main functions:
- Select customers
- Create and send email
- Manage campaigns
- View reports
These sections can be accessed by clicking on the category boxes on the home page of the Marketing workbench or from the drop-down list at the top of the screen from any page in the workbench.
Your library's Marketing Workbench URL will have the following format: http://[yourapplicationserver].prod.oclc.org/wise-apps/marketingworkbench/
Note: The marketing workbench works best in Google Chrome.
Watch a video
Wise Marketing workbench (19:07)
This video offers an overview of the options available in the Wise Marketing workbench to create and manage customized marketing communication activities such as direct mail and campaigns.
- Select customers
- Learn how to select customers for targeted messages within the Wise marketing workbench.
- Create and send email
- Learn how to create, manage, and send emails within the Wise marketing workbench.
- Manage campaigns
- Find information about managing campaigns within the Wise marketing workbench.
- View reports
- Learn how to create and view marketing reports.